Skip to content
  • Shop All
    • FEATURED
      • Special Offer
      • Sale
      • Best Sellers
      • Newly Curated
      • Professional-Use-Only
      • Retail + Back Bar
      • Facial & Body Equipment
    • PRODUCT TYPE
      • Cleansers
      • Exfoliators
      • Toners
      • Serums
      • Ampoules
      • Moisturizers
      • Eye Treatments
      • Spot Treatments
      • Masks
      • Sunscreen & BB Cream
      • Massage Cream & Gel
      • Professional Treatments
      • Kits & Sets
      • Samples
      • Tools & Accessories
      • Facial & Body Equipment
    • SKIN CONCERN
      • Dehydration & Dryness
      • Pigmentation & Dark Spots
      • Fine Lines & Wrinkles
      • Lack of Firmness
      • Oiliness
      • Acne
      • Pores
      • Blackheads
      • Sensitivity
      • Redness
      • UV Protection
      • Post Procedure
    • BRANDS
      • AHOHAW
      • DERMATHOD
      • DERMA MAISON
      • ELMOLU
      • HISTOLAB
      • LINDSAY
      • MEDI-PEEL
    • Welcome to Pure Raum
    • Our Brochures
    • Acne
      • PDT Acne Treatment
      • Epi & Derm Treatment
      • Sonic Triangle Peel
      • Dual Implant Therapy
      • Melano Herbal Peel
    • Hyperpigmentation
      • Dual Implant Therapy
      • Melano Herbal Peel
      • Epi & Derm Treatment
      • Sonic Triangle Peel
    • Lifting & Firming
      • Detox Sticky Facial
      • Dual Implant Therapy
    • Regenerating
      • Melano Herbal Peel
      • Brush Lymphatic Drainage
      • Sonic Triangle Peel
      • Dual Implant Therapy
      • Epi & Derm Treatment
    • Catalogues
    • Price List (Retail & Wholesale)
    • Marketing Your Business
    • AHOHAW
    • DERMATHOD
    • DERMA MAISON
    • ELMOLU
    • HISTOLAB
    • LINDSAY
    • MEDI-PEEL
    • Refer A Friend
    • Affiliate Program
  • Blog
  • Register
  • Log in
  • Instagram
  • Facebook
  • YouTube
  • Twitter
  • TikTok
Cart
Subtotal
$0.00 CAD
Shipping, taxes, and discount codes calculated at checkout.
Your cart is currently empty.
  • Instagram
  • Facebook
  • YouTube
  • Twitter
  • TikTok

Currency

  • CAD $
  • USD $
Search
Pure Raum Pure Raum
0 Log in Search Cart
  • Shop All
    FEATURED
    Special Offer
    Sale
    Best Sellers
    Newly Curated
    Professional-Use-Only
    Retail + Back Bar
    Facial & Body Equipment
    PRODUCT TYPE
    Cleansers
    Exfoliators
    Toners
    Serums
    Ampoules
    Moisturizers
    Eye Treatments
    Spot Treatments
    Masks
    Sunscreen & BB Cream
    Massage Cream & Gel
    Professional Treatments
    Kits & Sets
    Samples
    Tools & Accessories
    Facial & Body Equipment
    SKIN CONCERN
    Dehydration & Dryness
    Pigmentation & Dark Spots
    Fine Lines & Wrinkles
    Lack of Firmness
    Oiliness
    Acne
    Pores
    Blackheads
    Sensitivity
    Redness
    UV Protection
    Post Procedure
    BRANDS
    AHOHAW
    DERMATHOD
    DERMA MAISON
    ELMOLU
    HISTOLAB
    LINDSAY
    MEDI-PEEL
  • About us
    • Welcome to Pure Raum
    • Our Brochures
  • Treatments
    Acne
    PDT Acne Treatment
    Epi & Derm Treatment
    Sonic Triangle Peel
    Dual Implant Therapy
    Melano Herbal Peel
    Hyperpigmentation
    Dual Implant Therapy
    Melano Herbal Peel
    Epi & Derm Treatment
    Sonic Triangle Peel
    Lifting & Firming
    Detox Sticky Facial
    Dual Implant Therapy
    Regenerating
    Melano Herbal Peel
    Brush Lymphatic Drainage
    Sonic Triangle Peel
    Dual Implant Therapy
    Epi & Derm Treatment
  • Resources
    • Catalogues
    • Price List (Retail & Wholesale)
    • Marketing Your Business
  • Brand Story
    • AHOHAW
    • DERMATHOD
    • DERMA MAISON
    • ELMOLU
    • HISTOLAB
    • LINDSAY
    • MEDI-PEEL
  • Community
    • Refer A Friend
    • Affiliate Program
  • Blog
  • Register
Pure Raum is a wholesale distributor for licensed beauty professionals only
Free shipping Canada & USAon orders over $350
FREE SAMPLES WITH EVERY ORDER
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Feb 09, 2023

How to Increase Customer Loyalty as an Esthetician - Part 1

The Key Point toward Loyal Customer Base, “Trust”

Every experienced esthetician would agree that one loyal customer is preferable over ten one-off customers. The number one factor that leads to building your own line of faithful customers would undoubtedly be “trust”, becoming an esthetician that they can completely trust their skin with.

how-to-increase-customer-loyalty-as-an-esthetician

1. If the Customer Knows One Thing, Inform Them of Four More


We often feel boredom when listening to someone talk about things we already know, because we know there’s no new information to pick up on. This is why it’s important for us as estheticians to communicate knowledge that customers might be familiar with but might not know everything about. 


Let’s take niacinamide for example; niacinamide might be something a customer might have heard of if they are someone who’s interesting in skincare.

Most products with niacinamide in the market are marketed as having “brightening/whitening” effects, which is why many people might assume that niacinamide strictly equals brightening. However while brightening is definitely an effect that niacinamide could have on the skin, it also works to moisturize and prevent trans-epidermal water loss, as well as increasing ceramide and fatty acid which helps to strengthen the skin barrier.


In addition, there are also studies showing that after prescribing acne patients with a gel that contains niacinamide twice a day for 8 weeks, 82% of the participants reported seeing improvements in their skin conditions. Furthermore, it also has anti-aging and qualities that could enhance aged-skin as well.


Elevating a customer’s superficial knowledge of esthetics by supplementing them with your professional knowledge can be a great way to increase their trust in you as an esthetician. Because of the general increase of skincare nowadays, many customers are quite aware of which products and/or ingredients are suitable for their specific skin concerns. Start looking into your customers’ skin concerns and what they would individually need in order to utilize those insights when working with them in the future.


how-to-increase-customer-loyalty-as-an-esthetician
how-to-increase-customer-loyalty-as-an-esthetician

2. Catch the Mundane, Everyday Things the Customers Might be Overseeing


If the previous tip was to help strengthen the customers’ trust in you by supplementing their knowledge, now we focus on correcting any misinformation they might have or might be missing.


For example, most estheticians would recommend that their customer wears SPF on a daily basis, but especially in the summer. However, this is something that they can hear from anyone, not just from you. In order to become a memorable and differentiated esthetician in your customer’s eyes, its necessary to take it a step further.


Expanding on the example of SPF, let’s think back to more technical terms such as heat aging and photoaging, or dermatoheliosis. The surface temperature of one’s epidermis should be 4℃-6℃ lower than the body temperature, 36.5℃. However the higher temperature and increased sun exposure in the summer would spike up the surface temperature, resulting in increased number of enzymes that breaks down collagen, skin elasticity diminishing, and cytoclasis (the destruction of cells).


It would also lead to capillary vessels and pores to enlarge, which could mean increased redness for those with especially sensitive skin. Sebum production is also affected, more specifically every time the epidermal temperature rises by 1℃, sebum production rises by 10%. In short, this means that heat aging is directly related to overall skin concerns and inflammation.


Let’s also take a look at everyday things that can affect epidermal temperature.


There’s a high chance that many female customers in the 40-50s are housewives, or at least someone who spends a lot of their time in the house, especially in the kitchen. For this specific demographic, it’s very important to note that the high temperatures that they might be exposed to in the kitchen can be as damaging to their skin as UV rays in sunlight. Even things like saunas or hot tubs can increase the skin temperature by 5-6℃.


To speak the harsh truth, engaging in such activities is equivalent to not only unknowingly yet voluntarily escalating the aging process of the skin but enjoying it as well. Informing your customers that cooling down the skin by washing their face with cold water after sauna can help slow down skin aging, is an easy example of how you can use your professional knowledge to build credibility and therefore trust from your customers. Furthermore, these informative tips and advices can also act as a good starting point to introduce various soothing services that might be offered in the salon/spa.

how-to-increase-customer-loyalty-as-an-esthetician

Professionalism is Correlated to Customers’ Trust and Reliance


While it is true that skin care techniques as well as communication skills should be prioritized as an esthetician, the customer’s trust and reliance is also very important if you want to boost sales through service and product recommendations. Without the customer’s trust and your genuineness, these suggestions can very easily be seen as mere marketing methods, or an attempt to gain personal sales incentives instead of sincere and professional suggestions. Once you successfully utilize these tips mentioned above to gain and strengthen the sense of trust between you and your customers, the stabilization of the profitable income would naturally follow.


Related Articles

pure-raum-ahohaw-histolab

Top 10 Backbar Essentials for Estheticians

pure-raum-modeling-rubber-mask

What is modeling rubber mask?

Share Share on Facebook Tweet Tweet on Twitter Pin it Pin on Pinterest

Back to The Pure Raum Blog
Invalid password
Enter

About Us

Pure Raum is a wholesale distributor and educator of Korean professional grade skincare products and facial machines for estheticians, cosmetologists and dermatologists. We ship across Canada and USA.

Customer Care

  • About Us
  • Contact Us
  • Shipping
  • Membership Policy
  • Refund policy
  • Privacy Policy
  • Terms of Service

CONTACT US

info@pureraum.com

SIGN UP

Subscribe to receive updates, exclusive deals and Korean beauty tips!

  • Instagram
  • Facebook
  • YouTube
  • Twitter
  • TikTok

Currency

  • CAD $
  • USD $

© 2023 Pure Raum