At Pure Raum, every product we carry undergoes a rigorous selection process. We thoroughly review each ingredient and personally interview every manufacturer to ensure their commitment to safety, efficacy, and professional standards.
All products are tested extensively in real treatment settings and incorporated into our own daily practice. We only select the formulas that meet our highest standards - products we truly believe in and that consistently deliver visible, lasting results for both you and your clients.
Introducing our community "Raumies"
At Pure Raum, we’re more than just a skincare company - we’re a community.
We call ourselves Raumies: a growing network of skincare professionals who share a deep passion for skin health and inner beauty.
Being a Raumie means more than simply using great products, it means joining a supportive space where we connect, learn, and grow together. We exchange real experiences, share knowledge, and inspire each other with results, insights, and encouragement. From online education and product training to peer discussions and live events, our community is built on trust, collaboration, and a shared commitment to excellence.
Together, we’re redefining what skincare can be - not just a routine, but a journey toward confidence, connection, and radiant skin from within.
Founder / CEO - Sophia Hong
Hi, everyone! I'm Sophia. Here's why I founded Pure Raum.
I struggled with severe eczema as a child and battled intense acne as a teenager. My mom always felt deeply for me and took special care of my skin.
When my acne flared up, she would grate mung beans to cool down my skin and apply them as a calming mask. To help with PIH, she’d grate raw potatoes to brighten my complexion. On days when my skin felt dry, she’d soak cotton pads in milk and gently lay them on my face.
My mom was incredibly diligent about skincare. After dinner and watching TV, she would slice cucumbers and place them on her face. After a bath, she never skipped giving herself a milk massage and rinsing her body with care. As a child, I often sat beside her, mimicking her every move.
Naturally, skincare became a part of my daily life. I learned to observe my skin carefully and explore ways to improve it.
I believe many Korean women have skincare wisdom passed down through generations, and it’s this deep-rooted care, curiosity, and high standards that have made Korean skincare what it is today.
I moved to Canada in my late 20s, just as Korean skincare - especially mask sheets - was starting to gain traction in the West. At first, I thought it might be a passing trend. But over time, Korean skincare steadily gained popularity for one simple reason: it works. People around me began raving about how effective even consumer-grade Korean products were. Having struggled myself with acne and eczema, I deeply hoped that Korean professional skincare could be delivered to North American estheticians to help people like me who have endured similar skin challenges. That’s when I felt a strong desire to go a step further to introduce true professional-grade Korean skincare to the Western market and show what was possible at the highest level.
During my research, I discovered that many so-called “Korean” skincare brands popular overseas were virtually unknown in Korea. Some of these brands were actually foreign companies that only manufactured their products in Korea but marketed them as authentic Korean skincare. That didn’t sit right with me. I wanted to share the brands that real Korean aestheticians and dermatologists actually use. After years of research, interviewing manufacturers, and extensive product testing, I selected the most trusted professional brands and launched Pure Raum in 2021.
The word “Raum” comes from the Korean word for beauty. At Pure Raum, we believe in pure beauty - a philosophy focused on improving the skin from the inside out. Glowing skin doesn’t happen overnight or just by applying something to the surface. We believe in nurturing the skin with a healthy lifestyle, hydration, and long-term skin support that creates results that truly last.
We only carry products that work from within - not harsh formulas that give temporary results. To us, skincare isn’t just about appearance, it’s a joyful ritual and an investment in your well-being.
Our mission is to help you and your clients achieve radiant, naturally glowing skin that reflects true inner health.
Pure Raum is dedicated to bringing the very best of Korean Beauty to North America, and to empowering beauty professionals here through real education, trusted products, and meaningful results.
Educator - Jen Landry
Jen has been in the skincare industry for 20 years and is a licensed esthetician and esthetics instructor. She is also the South Carolina representative for SPA, the Salon Professionals Alliance. Her background includes retail sales, spa and medspa management, solo practice, skincare and devices sales rep and educator, and spa owner, and she has been successful in every role. She loves to educate above all and connects with her audiences by distilling complex esthetic concepts into easily learned lessons and maintaining a fun atmosphere in her classes.
Currently, Jen is the lead educator for Pure Raum, where she brings her extensive industry experience and passion for teaching into every training session. She delivers in-depth education on the brand’s core values, professional protocols, and advanced skincare science, ensuring that skincare professionals not only understand the products but also feel confident using and recommending them in real practice.
Jen's approach is rooted in clarity, empathy, and real-world relevance—she bridges the gap between clinical knowledge and practical application, making even the most complex concepts easy to grasp. Her authentic communication style and unwavering dedication have made her a trusted mentor to many and a powerful voice within the Pure Raum professional community.
Brand Ambassador - Danielle Oas
Danielle Oas, DNP, FNP-C is a board-certified Family Nurse Practitioner and the Brand Ambassador for Pure Raum. With over 16 years of experience in healthcare and a doctorate from Arizona State University, Danielle brings a unique blend of clinical expertise and aesthetic insight to the Pure Raum brand.
Her professional background spans medical aesthetics, critical care, primary care, and emergency medicine. She holds advanced certifications in neurotoxin injections, PDO threads, biostimulators, hyaluronic acid fillers, and platelet-rich plasma (PRP) therapy—making her a trusted authority in skin health and rejuvenation.
As a proud graduate of the Pure Raum Academy, Danielle earned her certification in Mastering Korean Clinical Treatments, deepening her knowledge of barrier-safe, results-driven skincare rooted in Korean dermal science. She is passionate about bridging science and beauty through the philosophy of Korean skincare and is dedicated to educating professionals on the efficacy of Pure Raum’s formulations.