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Jan 05, 2024

Beauty Trends of 2024 to Look Out For

pureraum-beauty-trends-of-2024

New Year, New Trends

As the new year begins, there's an undeniable excitement in the air—a promise of new possibilities and a chance to redefine ourselves, our styles and our habits. As we all know, the beauty world is ever changing and ever-evolving, and it is our job as estheticians and beauty enthusiasts to dive in head-first and eagerly explore the fresh trends that will shape our routines and looks in the months to come.


The following blog post is going to outline five major trends that are said to be major highlights of 2024, focused on by experts and enthusiasts alike. While it may be a good idea to take note of these trends to stay on top of the the newest and trendiest news of the beauty world, they are still all purely based on speculations. 


Now, let's take a deeper dive into the five trends that we have sought out; 


  • Skin Streaming
  • Skincare = Self Care
  • New Ways to Approach Hyperpigmentation 
  • Scalp Care + Skin Care
  • Inclusive and Personal Care
pureraum-beauty-trends-of-2024

1. Skin Streaming

What is Skin Streaming?

 

Skin streaming refers to the process of cutting down daily skincare routines to the minimum, possibly down three to four fundamental steps. This process is also known as streamlining, and it is meant to be a much simpler, cost and time efficient approach to skincare. 


With a recent rise of interest in skincare using technical and clinical ingredients of the general public, skincare and makeup companies have been releasing countless products that all sound equally effective and necessary to the skin. This can easily convince users to think that in order for a skincare routine to be effective, there needs to be a maximized routine of using seven to eight products everyday. 


Maximized skincare trends such as slugging and skin flooding also worked as fed into the frenzy of using as many types of products and ingredients. Overloading the skin with an excessive amount of skincare products can not only can have a negative effect on the skin itself, but can be quite a burden financially and to the environment as well. However in the coming months, the general view on skincare seems to be shifting quite a bit. Skin streaming can be summarized into one simple phrase; less is more.


The Benefits of Skin Streaming


When you apply skincare products, the skin is capable of absorbs them and they take their time to work on the skin. However, if there are too many different varieties of products, the skin will have a much harder time absorbing, if it is possible at all. That is why when skin streaming, it is very important to only apply as little as possible, only covering the necessary. If your previous consisted of six products, try selecting the three that seems the most important. Not only that, it is also crucial to find out how each product works and reacts with each other in order to ensure the maximum positive outcome.


The benefits of skin streaming will result in spending less time on daily skincare as well as less money. It also positively impacts the planet when you minimize the number of products and cause less waste. The skin may be our toughest organ, but always remember that it can definitely benefit from taking a break from time to time and that it thrives when we’re not overloading it with too many products.

pureraum-beauty-trends-of-2024

Skincare Elevating to a Higher Level of Self Care

In the whirlwind of daily life, it's easy to overlook the profound connection between skincare and overall well-being. Skincare transcends mere beauty; it's an integral part of self-care that nurtures both the mind and body, which is why many finds the process of doing a daily skincare routine to be calming and satisfying start and/or end to a day.


However, skincare is not simply a mindless routine; it's a moment to pause, breathe, and reconnect. Beyond its physical benefits, skincare often offers a meditative experience, allowing the person to take a break and focus on their mental clarity and mindfulness. Each stroke becomes an act of self-reflection, caring for both the skin and mental well-being.


The skin often mirrors overall body health as well; lack of sleep immediately shows up as dark under eyes and imbalanced diet can be shown through acne and lack of a healthy glow. Prioritizing skincare is an expression of self-love on a physical level. Remember, consistency builds healthy habits, and that can really contribute to the long-term vitality of our bodies.

pureraum-beauty-trends-of-2024

Higher Focus on Hyperpigmentation, Using New and Improved Approaches

Hyperpigmentation is a very common skin concern that affects most people. However, not as many realize that it is actually a concern that goes beyond aesthetics—it affects our confidence and overall well-being as well.


Targeting hyperpigmentation isn't just about achieving flawless skin; it's a journey to boost self-esteem. Clearing dark spots empowers us to embrace our natural beauty, fostering confidence and a positive self-image. In today's society where many people are opting for the minimal, no-make-up-make-up look, taking care of the skin, the canvas itself is becoming more and more prioritized. While it is completely untrue to say that skin with hyperpigmentation is any less beautiful than without, it is also the truth that most people would consider them to be "flaws". 


It seems that because it is such a common skin concern that everyone can experience despite of age or special conditions, there has been a plethora of products claiming to target hyperpigmentation. Vitamin C serums are probably one of the most common, but now it seems like companies are expanding their range and offering up new and improved formulas and ingredients such as kojic acid and azelaic acid. The more something is in demand, the faster the solution develops, it seems. 


Beyond aesthetic appeal of having clear, glass-like skin, treating hyperpigmentation also contributes to achieving a more radiant complexion overall. Addressing dark spots enhances overall skin tone, resulting in a luminous glow that signifies not only beauty but also general health.


Treating and knowing how to treat hyperpigmentation actively prevents further sun damage, which is the main reason for dark spots and premature aging for most people. By being knowledgeable of the causes, it can be much easier to plan and work towards sun protection and anti-aging efforts, preserving the health and youthfulness of the skin.


Beyond physical effects, the emotional toll of hyperpigmentation can impact the mental well-being as well. As mentioned above, treating these visible concerns can become an act of self-care, promoting a positive self-image and contributing to overall emotional well-being.

pureraum-beauty-trends-of-2024

Scalp Care + Skincare

Continuing the topic of self-care, scalp care is emerging as a crucial component, and many people are realizing that scalp care equals skincare. Here's a brief breakdown of why this often-overlooked aspect deserves a place in our beauty routines.


Just as a solid foundation is essential for a building, a healthy scalp lays the groundwork for vibrant hair. Nurturing the scalp acts as a shield against common concerns such as dandruff and itchiness, akin to how skincare prevents facial breakouts. By incorporating gentle exfoliation and nourishing products, you maintain a balanced and comfortable scalp environment and ensure optimal conditions for strong, beautiful hair.


Hair and skin share what is called a "symbiotic relationship". Caring for the scalp not only promotes healthier hair but also contributes to overall skin health. Balancing natural oils, avoiding irritation, and maintaining cleanliness of the scalp all play a role in fostering optimal skin health as they are quite literally next to one another.


Scalp care also goes beyond physical benefits; it's an avenue for relaxation and stress reduction. Scalp massages stimulate blood flow, offering a sense of calmness and well- being, aligning with the therapeutic aspects of skincare rituals.


Just as in skincare, choosing the right products tailored to specific needs is crucial in scalp care. Whether it's hydration, soothing, or oil balancing, a thoughtful scalp care routine ensures your scalp receives the care it deserves, with ingredients like tea tree oil and aloe vera playing key roles.

pureraum-beauty-trends-of-2024

Inclusive and Personalized Skincare

In the dynamic world of skincare, the era of one-size-fits-all solutions is quickly fading. Embracing diversity and recognizing the unique needs of every individual's skin is at the forefront of a transformative shift in the beauty industry, as it should be.


Skincare should embrace and cater to the diversity of the skin. Inclusive routines acknowledge the richness of various complexions, textures, and tones, ensuring that every individual's unique skin characteristics are considered. Recognizing that no two skins are alike, personalized skincare solutions are gaining momentum. Tailoring routines to specific skin types, concerns, and goals allows for a truly individualized approach, ensuring everyone can benefit from a skincare regimen uniquely their own.


Advancements in beauty now enable unparalleled levels of customization. From selecting active ingredients to creating bespoke formulations, individuals actively participate in crafting products aligned with their values and tailored to their unique skin needs. The idea of blindly following a beauty influencer and copying their exact routine is thankfully not the case for most people nowadays as more people are able to realize that not everything works the same on every skin. 


Although there has been a major shift that is still going as we speak, inclusive skincare can be a challenge as it contradicts traditional beauty stereotypes in many ways. It promotes the celebration of natural beauty, acceptance of imperfections, and encourages a positive, empowering relationship with one's own skin, moving beyond a narrow definition of beauty.

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